sven|søn · Privacy-policy

Introduction

With the following data protection declaration, we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process, for what purposes, and to what extent the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

Contents overview

introduction
Responsible person
Overview of the processing
Relevant legal bases
Safety measures
Transmission of personal data
Data processing in third countries
Deletion of data
Use of cookies
Business services
Provision of the online offer and web hosting
Contact and request management
Online marketing
Customer reviews and rating process
Presence in social networks (social media)
Plugins and embedded functions as well as content
Change and update the data protection declaration
Rights of data subjects
Definitions of terms

Responsible
Sven Kristiansen

SVENSONPHOTO
Brummerredder 36
22457 Hamburg

Germany

E-mail: mail@svensonphoto.com

Overview of the processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Inventory data (e.g. names, addresses).
Content data (e.g. entries in online forms).
Contact details (e.g. email, telephone numbers).
Meta / communication data (e.g. device information, IP addresses).
Usage data (e.g. websites visited, interest in content, access times).
Contract data (e.g. subject of the contract, duration, customer category).
Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

Business and contractual partners.
Interested persons.
Communication partner.
Customers.
Users (e.g. website visitors, users of online services).

Purposes of processing

Provision of our online offer and user-friendliness.
Conversion measurement (measurement of the effectiveness of marketing measures).
Office and organizational procedures.
Direct marketing (e.g. by email or post).
Feedback (e.g. collecting feedback via the online form).
Marketing.
Contact requests and communication.
Profiles with user-related information (creation of user profiles).
Provision of contractual services and customer service.
Management and answering of inquiries.

Relevant legal bases

Below you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.

Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR) - The person concerned has given their consent to the processing of the personal data concerning them for a specific purpose or for several specific purposes.

Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR) - Processing is necessary for the fulfillment of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are required at the request of the data subject take place.

Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject.

Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR) - Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which protect personal data Data require, predominate.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs, and the type, scope, circumstances, and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, securing of availability, and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data, and reactions to the threat to the data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software, and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

Transmission of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons, or they are disclosed to them. The recipients of this data can include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

Insofar as we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or transfer of data to other persons, offices or companies takes place, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consents allowed for processing are revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data is no longer applicable or is not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax law reasons or whose storage is necessary to assert, exercise, or defend legal claims or to protect the rights of another natural or legal person.

Our data protection information may also contain further information on the storage and deletion of data, which have priority for the respective processing.

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored on the user's computer by a browser. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart, or the location where a video was viewed. The term cookies also include other technologies that perform the same functions as cookies (e.g. if the user information is stored using pseudonymous online identifiers, also known as "user IDs")

A distinction is made between the following types of cookies and functions:

Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
Permanent cookies: Permanent cookies are saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used to measure reach or for marketing purposes can also be stored in such a cookie.
First-party cookies: We set first-party cookies ourselves.
Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
Necessary (also: essential or absolutely necessary) cookies: Cookies can on the one hand be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
Statistics, marketing, and personalization cookies: In addition, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions, etc.) on individual websites in a user profile get saved. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also known as "tracking", i.e. following up the potential interests of users. Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage duration: If we do not provide you with any explicit information on the storage duration of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as "opt-out"). You can first explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which can also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ will. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: We use a procedure for cookie consent management, in the context of which the consent of the user to the use of cookies or the processing mentioned in the context of the cookie consent management procedure and providers can be obtained and managed and revoked by users. The declaration of consent is saved in order not to have to repeat the query again and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and with the time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers), as well as the browser, system, and device, are stored.

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Used services and service providers:
BorlabsCookie: Cookie Consent Management; Service Provider: Borlabs; Website: https://de.borlabs.io/borlabs-cookie/; An individual user ID, language, and types of consent and the time of their submission are stored on the server and in the cookie on the user's device.

Business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries respond.

We process this data to fulfill our contractual obligations, to secure our rights, and for the purposes of the administrative tasks associated with this information as well as the business organization. We only pass on the data of the contractual partners to third parties within the framework of applicable law to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the persons concerned (e.g. to telecommunications, transport, and other auxiliary services involved as well Subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners before or as part of the data collection, e.g. in online forms, by special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or personally, which data are required for the aforementioned purposes.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. basically after 4 years, unless the data is stored in a customer account, e.g. as long as it has to be kept for archiving reasons for legal reasons (e.g. for Tax purposes usually 10 years). We delete data disclosed to us by the contractual partner in the context of an order in accordance with the specifications of the order, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Handicraft services: We process the data of our customers and clients (hereinafter collectively referred to as "customers") in order to enable them to select, purchase or commission the selected services or works as well as related activities as well as their payment and delivery or execution or Enable provision.

The information required is marked as such in the context of the conclusion of the order, order, or comparable contract and includes the information required for delivery and billing as well as contact information in order to be able to hold any consultations.

Artistic and literary services: We process the data of our clients in order to enable them to select, acquire or commission the selected services or works as well as related activities as well as their payment and delivery or execution or provision.

Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. e-mail, telephone numbers), contract data (e.g. subject of the contract, term, customer category).
Affected persons: interested parties, business, and contractual partners.
Purposes of processing: Provision of contractual services and customer service, contact inquiries and communication, office and organizational procedures, administration, and answering inquiries.
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit.b.GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. 1 S. 1 lit.f. GDPR).

Provision of the online offer and web hosting

In order to be able to provide our online offer safely and efficiently, we use the services of one or more web-hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space, and database services as well as security services and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type, and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the load on the servers and their stability.

Processed data types: content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Purpose of processing: Provision of our online offer and user-friendliness.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Contact and request management

When contacting us (e.g. via the contact form, email, telephone, or via social media) as well as in the context of the existing user and business relationships, the information of the inquiring person is processed insofar as this is necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries as well as the administration of contact and inquiry data in the context of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries and maintaining User and business relationships.

Processed data types: inventory data (e.g. names, addresses), contact details (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms).

Affected persons: communication partner.

Purposes of processing: contact requests and communication.

Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit. f. GDPR).

Online marketing

We process personal data for online marketing purposes, which can include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. This information can include content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are saved as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of online marketing processes, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by means of similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content, and supplemented with additional data and stored on the server of the online marketing process provider.

As an exception, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. through consent during registration.

In principle, we only have access to summarized information about the success of our advertisements. However, within the scope of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical, and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: Marketing, profiles with user-related information (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Opposition option (opt-out): We refer to the data protection information of the respective provider and the options for objection given to the provider (so-called "opt-out"). Unless an explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Used services and service providers:

Google Analytics: online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated; Types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions for Google advertising products and standard contractual clauses for third country transfers of data: https://business.safety.google/adsprocessorterms.
Google Ads and conversion measurement: We use the online marketing process "Google Ads" to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they can be displayed to users who have a presumed interest have at the advertisements. We also measure the conversion of the ads. However, we only find out the anonymous total number of users who clicked on our ad and were forwarded to a page with a so-called "conversion tracking tag". However, we ourselves do not receive any information that can be used to identify users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy; Types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions for Google advertising products: Information on the data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.

Customer reviews and rating process

We take part in review and evaluation processes in order to evaluate, optimize and advertise our services. If users rate us via the rating platforms or processes involved or otherwise provide feedback, the general terms, and conditions, or conditions of use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective provider.
In order to ensure that the evaluating persons have actually made use of our services, with the consent of the customer, we transmit the data required for this with regard to the customer and the service used to the respective evaluation platform (including name, e-mail address and Order number or article number). These data are used solely to verify the authenticity of the user.
Processed data types: contract data (e.g. subject of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: customers, users (e.g. website visitors, users of online services).
Purposes of processing: Feedback (e.g. collecting feedback via an online form).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Used services and service providers:
4832698908.120689 6133321822.647541 21431123218.548386 909543933.1705521 517082968.68896323 1480941285.3277311 759588273.969555 924258786.9396449 166525375.55660376 1801272883.444227 2330822180.268041 1471375678.4697218 583038078.9344978 2123301401.118834 20339243056.357143 177658708.25496688 851340530.0521978 36299411.88211382 760728043.0395683 2549948641.630435

Presence in social networks (social media)

We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user because, for example, the enforcement of the users' rights could be made more difficult.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and the resulting interests of the user. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the user behavior and the interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Facebook: We are together with Facebook Ireland Ltd. responsible for collecting (but no further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see “Things You and Others Do and Provide” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy declaration: https://www.facebook.com/policy). As explained in the Facebook data policy under "How do we use this information?", Facebook also collects and uses the information to provide analysis services, so-called "page insights", for website operators so that they can obtain information on how people use their pages and interact with the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and which Facebook itself has agreed to fulfill the rights of the data subject (ie users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

Further information can be found in the "Information on Page Insights

(https://www.facebook.com/legal/terms/information_about_page_insights_data).

Processed data types: contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: contact requests and communication, feedback (e.g. collecting feedback via online form), marketing.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Used services and service providers:
Instagram: social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.instagram.com; Data protection declaration: https://instagram.com/about/legal/privacy.
Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/adpreferences/ad_settings (login to Facebook is required).
YouTube: social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): https://adssettings.google.com/authenticated.

Plugins and embedded functions as well as content

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content") ).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, the websites to be referred to, the time of visit, and other information about the use of our online offer, as well as being linked to such information from other sources.

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services, and customer service.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Google Fonts: We integrate the fonts ("Google Fonts") from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free, and efficient use of fonts, their uniform representation, and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Data protection declaration: https://policies.google.com/privacy.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right of objection: You have the right to object at any time to the processing of your personal data, which is based on Article 6 (1) (e) or (f) GDPR, for reasons that arise from your particular situation; this also applies to profiling based on these provisions. If the personal data relating to you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data relating to you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.
Right to withdraw consent: You have the right to withdraw your consent at any time.
Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data relating to you or the correction of incorrect data relating to you.
Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request a restriction on the processing of the data in accordance with the legal requirements.
Right to data portability: You have the right to receive data concerning you that you have provided to us in accordance with the legal requirements in a structured, common, and machine-readable format or to request that it be transmitted to another person responsible.
Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work, or the place of the alleged infringement, if you are of the opinion that the processing of the data concerns your personal data violates the requirements of the GDPR.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. The explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

IP masking: "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing
Conversion measurement: The conversion measurement (also called "visit action evaluation") is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. we can thus understand whether the advertisements we placed on other websites were successful.
Personal data: Personal data "is all information that relates to an" identified or identifiable natural person "; A natural person who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features, is regarded as identifiable express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short comprises any type of automated processing of personal data that consists in the fact that these personal aspects are used to identify certain personal data that relate to a natural person relate (depending on the type of profile formation, different information regarding demographics, behavior, and behavior, such as the interaction with websites and their content, etc.) can be analyzed, evaluated or in order to predict them (e.g. interests in certain content or dying Products, the click behavior on a website or the whereabouts). Cookies and web beacons are often used for profiling purposes.
Responsible: The “responsible” is the natural or legal person, authority, or other body that alone or jointly with others decides on the purposes and means of processing personal data.
Processing: "Processing" is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data, be it the collection, the evaluation, the storage, the transmission, or the deletion.

Created by Dr. Thomas Schwenke, October 2021